I have a client whose Mission Statement is simply to be so great at how they do what they do, that the people they serve, become “RAVING FANS”.

I will mention I am not a big fan of Mission Statements only because many of them are created primarily because “everybody else has one”, and are often crafted by the senior management team who went away on a weekend retreat and came up with this corporate Mission Statement, and when they got back to the office they sent a copy to all the staff where it was filed or deleted and Bob’s your Uncle!  The purpose of having a Mission statement is to LIVE it.  I have several clients who are very good at doing that.

My point is there is no point in having a Mission Statement if you and everybody in the organization is not going to BUY INTO IT, EMBRACE IT and LIVE it and to use it as a guide for everything they do.

So the reason I love the Mission Statement of “RAVING FANS” is that it is so simple and straight-forward and measurable.  The full intent of the statement is “we want to do what we do so well that every one of the customers we serve become…

The client I am referring to, has a staff of people who have an incredible PASSION for what they do.  When I had the opportunity to work with them I was very impressed.  I found them to be “Refreshingly Different”.

Their business was a Funeral Home.

That’s right, a Funeral Home. I say, “If people who make it their life’s work helping people to deal with the loss of their loved ones, can make it their mission to be so good at HOW they do what they do, they have RAVING FANS…